What does a cause PR campaign look like?
A cause PR campaign pairs a specific piece of news with the people and partners who make it credible. Every example below names a date, a partner or beneficiary, and spokespeople, which gives journalists a reason to cover it now.
Six campaigns, briefly
Cause book launch
Redesigning Nonprofits book launch (2026)
Announced the Wiley book by Tracy Gary, Kimberly Weichel and Shannon Kollasch, arriving November 17, with over thirty national launch events, a Book Passage reading in Corte Madera and an AFP Golden Gate Chapter celebration at the California Academy of Sciences.
Foundation partnership
Sleep To Live Well Foundation and Family Paths (2025)
Announced Family Paths as the foundation’s inaugural community partner, alongside the release of a 64-page family guide on sleep wellness by Dr. Roger Washington with Scarlet Nickhol.
Benefit event
SewDown at LA Fashion Week Fall 2024
A show and sale presented by The HER Group, with all proceeds going to the C.O.A.L.I.T.I.O.N for the Homeless and Families in Need. The release named DJs, sponsors and a call for participating designers.
Cause documentary and crowdfunding
DETOX documentary (2021)
Announced David Donnelly’s film on technology addiction and its Indiegogo campaign, featuring experts including Dr. Julie Albright and Dr. Hilarie Cash.
Nonprofit advocacy
And Then There Were Two with Art Alexakis (2013)
Announced Everclear singer Art Alexakis joining Veronica De La Cruz’s nonprofit for the “Stand Up, Man Up!” Change.org petition on responsible fatherhood.
Crowdfunding for a cause
Kids for Kenya for NextAid (2011)
Announced child actor Jonathan Morgan Heit’s Crowdrise campaign to raise a minimum of $11,000 for NextAid in honor of his 11th birthday.
What these campaigns have in common
- A named beneficiary or partner, such as Family Paths, NextAid or the C.O.A.L.I.T.I.O.N.
- Recognizable voices: authors, musicians, physicians or actors with something to say.
- An event or action: a launch tour, a show, a petition, a crowdfunding goal.
- Clear dates that give editors a timeline.
See more of the work
Susan’s full archive of announcements and portfolio case studies, including Rock Row, IceWind’s pre-product buzz campaign and Geoship’s equity crowdfunding campaign, is on susanvonseggern.com. For how campaigns like these are planned, read about fundraising PR in LA or return to the nonprofit PR Los Angeles guide.
Common questions
- What are examples of PR?
- Examples of PR include a press release announcing a nonprofit partnership, a pitched interview on a podcast, a reporter quoting an expert after a lead request, and a media cocktail hour before a benefit. Campaigns announced by Susan von Seggern include the Sleep To Live Well Foundation and Family Paths partnership and the Redesigning Nonprofits book launch.
- Can she help with a nonprofit book or documentary launch?
- Yes. She announced the launch of Redesigning Nonprofits (Wiley), which included over thirty national launch events, and the DETOX documentary on technology addiction with its Indiegogo campaign. Her portfolio also lists crowdfunding and release campaigns for the documentary Mantra: Sounds Into Silence. Author events and premieres are part of her events framework.
- Does she handle crowdfunding campaign publicity?
- Her portfolio includes crowdfunding work, such as the Mantra documentary crowdfunding campaign and Geoship’s equity crowdfunding campaign. She also announced child actor Jonathan Morgan Heit’s Kids for Kenya campaign on Crowdrise, which set out to raise a minimum of $11,000 for NextAid. Results for each campaign vary.
- Does she work with nonprofits outside Los Angeles?
- Yes. Cause announcements on her site include a Sleep To Live Well Foundation partnership in San Jose, Redesigning Nonprofits launch events in San Francisco and Corte Madera, and a campaign benefiting NextAid’s work in Kenya. Many of her outlets, such as national lead service placements, are not tied to one city.
- What counts as news for a nonprofit?
- News is something new and specific: a launch, a partnership, a notable speaker or headliner, a milestone, a report, or a timely response to a current issue. The Sleep To Live Well Foundation’s first community partnership and a 64-page family guide release are examples of cause news announced on Susan von Seggern’s site.